Alex Benjamin, Founder
Alex works with organisations and product-based businesses to drive sustainable growth through strategic change. With nearly 20 years’ experience in UK retail and B2B sales, she helps brands transform their operations, strengthen market position, and unlock new revenue opportunities.
From restructuring teams and streamlining processes to rebranding for more profitable markets, Alex takes a hands-on, results-driven approach. She has led successful change programmes for both emerging and established brands, consistently delivering measurable sales growth while improving operational efficiency.
Her expertise spans sales strategy, supply chain management, CRM implementation, product positioning, and building high-value retail partnerships. Whether it’s designing a more effective sales funnel, launching into new markets, or strengthening wholesale and direct-to-consumer channels, Alex ensures that change is purposeful, commercially sound, and aligned with brand values.
Let Alex help propel your business forward by:
Expanding your customer base
We open doors to new opportunities through our trusted network of retail contacts, connecting you with buyers who are ready to stock your products.
Boosting your sales
From strengthening your sales funnel to implementing proven strategies, we help you increase revenue and achieve sustainable growth.
Elevating your success with strategic growth solutions
Together, we’ll create a clear, actionable plan to reach your business goals, and then bring it to life with hands-on support every step of the way.
Motivated. Resilient. Strategic. Collaborative.
For over twenty years, Alex has built a career in business development, specialising in the gift, home, and card industry. With a sharp eye for market trends and consumer behaviour, she has helped brands secure listings with leading UK retailers and grow their presence in a highly competitive market.
Alex combines her industry knowledge with a trusted network, bringing together the right expertise for each project. This flexible, collaborative approach means every client benefits from tailored strategies that fit their unique goals.
What sets Alex apart is her ability to blend commercial insight with practical delivery. From securing product placement to shaping long-term growth strategies, she consistently helps businesses cut through complexity and achieve results that last.
If you believe our collaboration could be beneficial,
Why Choose Yellow Bird?
Experience
With 20 years in the industry, Alex has taken products from concept to market and secured listings across national, regional, and independent retailers. She specialises in strategic business development, from shaping ideas into market-ready propositions to pitching and closing deals with top UK buyers.
Implementation
Advice alone doesn’t move a business forward, action does.
Alex understands how overwhelming it can feel for small teams to carry the entire load. Her approach is hands-on: working alongside you and bringing in a trusted network of connections to share the delivery. Together, we kickstart initiatives that drive growth and build momentum you can sustain..
Connections
Over two decades, Alex has built strong relationships with leading UK retailers and industry professionals. She knows what buyers look for and how to position products effectively. By tailoring strategies to each opportunity, she ensures your products are placed in the right market with the right impact.