As a business consultant specialising in helping small businesses thrive, I’ve seen firsthand how challenging it can be to get your products into the hands of national retailers, especially in industries like homeware, giftware, and greetings cards. These markets are saturated with a wide variety of products, each vying for the attention of both consumers and retailers. Simply placing an image of your product everywhere won’t be enough. To succeed, you need to think creatively, understand your ideal retail partner’s needs, and stand out in a way that speaks directly to their interests.

In the world of retail, first impressions matter more than ever. The success of a product often hinges on its packaging. While what's inside matters, the exterior can make or break a consumer's decision to purchase.

Having your product packaging ready for retail and why it's often considered the unsung hero of the marketing world.

Your product's packaging is, in essence, a direct representation of your brand. It's the first thing that consumers see, and it should convey your brand identity, values, and story. Well-designed packaging can create a lasting impression and build brand recognition fr consumers. But for buyers it’s not only the impact the item will have in-store, but the function the packaging provides. Critical choices over swing tags, boxing, header cards and ensuring that the packaging is environmentally friendly can make or break a closing deal.