As a business consultant specialising in helping small businesses thrive, I’ve seen firsthand how challenging it can be to get your products into the hands of national retailers, especially in industries like homeware, giftware, and greetings cards. These markets are saturated with a wide variety of products, each vying for the attention of both consumers and retailers. Simply placing an image of your product everywhere won’t be enough. To succeed, you need to think creatively, understand your ideal retail partner’s needs, and stand out in a way that speaks directly to their interests.

Sales teams - they're not just the ones in the office with the snazzy outfits and charismatic smiles. They're the backbone of any thriving business, and they do much more than just seal deals. A well-oiled sales team isn't just a bunch of smooth talkers; they are the driving force behind a company's growth, customer satisfaction, and, well, making the world go 'round.