As a business consultant specialising in helping small businesses thrive, I’ve seen firsthand how challenging it can be to get your products into the hands of national retailers, especially in industries like homeware, giftware, and greetings cards. These markets are saturated with a wide variety of products, each vying for the attention of both consumers and retailers. Simply placing an image of your product everywhere won’t be enough. To succeed, you need to think creatively, understand your ideal retail partner’s needs, and stand out in a way that speaks directly to their interests.

In the competitive world of retail, landing a partnership with a larger retailer can be a game-changer for your business. The retail landscape is brimming with opportunities, but it requires a strategic approach to secure those coveted deals.