Key and National Account Sales
For over two decades, Alex has successfully placed products in retailers across the UK, taking brands from concept to store shelves. She has a proven track record of introducing new brands to retail, managing product categories, and building strong relationships with key retailers. With a deep understanding of what it takes for a retailer to say "yes" and make a purchase, Alex’s expertise lies in driving growth and helping brands thrive in competitive retail environments. Her knowledge of the industry ensures a strategic approach that delivers results
Your Sales & Business Development Director
We take charge of the Key and National wholesale arm of your business, executing your vision while leveraging both new and existing connections to grow your brand. From initial outreach to order fulfillment and ongoing follow-up, we manage the entire process, allowing you to focus on other core areas of your business.
This service is designed to strengthen your relationships with key national and regional retailers. Our comprehensive offering includes:
Product Development: Assisting with supply chain management and negotiating pricing.
Profit & Loss Management: Creating detailed profit and loss reports for new products.
Trade Sales & Marketing Strategy: Full strategy creation and implementation for UK’s top-tier retailers. We act as your in-house sales department.
Sales Outreach: Targeted outreach to top-level UK national retailers, major grocers, and regional chains, utilising both Yellow Bird's network and fresh retail prospecting.
Supplier Onboarding: Handling retailer-specific supplier setup and onboarding processes.
CRM Management: Keeping all relevant contacts and updates organized via CRM or spreadsheets.
Progress Reporting: Monthly progress reports detailing key milestones and achievements.
Weekly Alignment Calls: Regular calls to discuss plans, share insights, provide updates, and strategize for the week ahead.
This service ensures that your sales efforts are in expert hands, providing you with the support needed to scale your brand with leading UK retailers.